art experience design

Consider your most memorable museum experience. Reflect on what made it so memorable. Why were you at the museum that day? Who were you with? Was it a particular artwork, exhibition, or even a chance encounter that ultimately imprinted the experience into your mind? 

Perhaps instead your most memorable experience was negative. It could have been that the exhibition was extremely boring, too crowded, or that a particular artwork or artifact failed to live up to all of the hype. Regardless of whether the experience was positive or negative, how did you feel

Research has shown that people are often able to recall important details about the context of their most memorable museum visits even after significant time has passed. Moreover, these memories are generally bound together in highly personal ways and often elicit strong emotions (Falk & Dierking, 2000; Henry, 2000). 

Central to this current project is the integration of emotional design methods into the development of interactive museum systems in order to trigger meaningful experiences while viewing digital collections. This research is both an interpretive history of emerging technologies and a critical reflection on their capacity to connect us to our increasingly ubiquitous cultural heritage.

Emotions and their impact on the experience of art and culture play an increasing role in the design of exhibitions (Norris & Tisdale, 2017), but how might emotional experiences be translated into the digital? This question serves as the focal point of the Experiencing Art project, which aims to design new interactive experiences around digital arts and culture. 

This project is part of the ongoing research of Christopher Morse, Doctoral Researcher at the University of Luxembourg’s Centre for Contemporary and Digital History (C²DH) and the Human-Computer Interaction Research Group. In partnership with the Luxembourg National Museum of History and Art, the project will explore user-centered design for cultural heritage collections.


Falk, J. H., & Dierking, L. D. (2000). Learning from museums: visitor experiences and the making of meaning. Walnut Creek, CA: AltaMira Press.

Henry, C. (2000). How Visitors Relate to Museum Experiences: An Analysis of Positive and Negative Reactions. Journal of Aesthetic Education, 34(2), 99-106.

Norris, L., & Tisdale, R. (2017). Developing a Toolkit for Emotion in Museums. Exhibition, 100-108.